Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows businesses to display their ads on Google's search results pages and other websites across the internet. Advertisers can create ads targeting specific keywords, locations, and demographics, and they only pay when a user clicks on their ad (this is known as pay-per-click or PPC advertising). Google Ads is a powerful tool for businesses looking to promote their products or services online and can be an effective way to drive traffic to a website, increase sales, and generate leads. The platform offers a wide range of ad formats, including text ads, image ads, video ads, and app promotion ads, among others. Advertisers bid on specific keywords or search terms in order to have their ads appear in search results pages when users search for those terms. The amount of the bid, along with other factors such as ad relevance and quality, determines which ads are shown and where th...